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LinkedIn: Grimsby United
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LinkedIn, the world's largest professional network, has today announced the launch of its new project, "Grimsby United". Based in Grimsby, UK, a northern town famous for its once thriving fishing industry, the initiative is set to explore how the power of community can help people access new jobs and careers in an area that has experienced tough economic challenges.
Agency: BMB, London The project focuses on the journey of four different people, all in search of new opportunities in Grimsby. From Darren, one of the town’s last remaining fishermen looking to export his seafood internationally, to Chelsey, a part-time café worker who wants to transition into a fulfilling career as a caregiver. The short films follow their real-life career transformations as they look to connect with their local community and new opportunities.
Head of Client Services: Jake Goodman Related |
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