Google: Get All Your Tasks Done with The Power of Your Finger

Google wanted Indonesians to outsource their daily tasks to the Google Assistant. But to a market that is new to the product category, we needed to educate them on what, how and when to use the product in a way that is most relevant to their daily lives. Why do it yourself when Google Assistant can do it for you with the power of your finger? A series of contextual ads taught Indonesia how to use Google Assistant in various daily situations. Every pre-roll, social ad, and display banner used data to tailor a video that was relevant to the moment.
Agency: Toaster, Singapore

Results:
Monthly active users increase by 4 M, that means 64% uplift
And 5% of unaided awareness

Through the campaign, we showed Indonesia their very own personal assistant was just a tap of the fingers away.