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Rite Aid: Referee
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As experts of the health and wellness of the communities it serves, Rite Aid is dedicated to creating a flu-free community through its vaccine offerings. We all count on each other and if we get the flu, it impacts other people’s lives. This year, Rite Aid’s flu campaign is designed to show the importance of a flu-free community by highlighting the most important people in the neighbourhood, including a mailman, referee, barista and crossing guard. There’s even an 'unfinished spot' since the actor and director called out for a sick day. Created by Havas Worldwide NYC, the flu campaign includes TV, radio, digital, print (magazines), and social.
Group Account Directors: Rick Cusato Related |
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