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Web Film
Dockers®: Ready For It
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Dockers and FCB West are revealing the next phase of the brand's "Always On" global platform with its latest campaign "Ready For It." Showcasing Dockers Alpha Icon long sleeve shirt and the tapered Alpha Chino - a complete Smart 360 Flex fit, the film, turns an everyday moment into an action movie - giving viewers high energy action with an unexpected plot twist, and a note of humor. The global launch includes a mix of connected TVs and digital and social spots, airing across a number of international countries.
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