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Nissan Versa: Fuel Your Go
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Hustling to get ahead is the inspiration behind this campaign for Nissan's new Versa model. 'Fuel Your Go', created by TBWAChiatDay New York, celebrates how Versa's dramatic new design and Nissan Intelligent Mobility technology support those who are hustling regardless of the time of day. Comprised of more than 100 unique assets, the Versa campaign will be rolled out with new, unique messages over the next few months to keep the consumer conversation fresh. The ads creatively depict Nissan Intelligent Mobility technologies like Blind Spot Warning, Nissan Connect and Remote Start in the context of busy lives. It begins with a new commercial titled 'Good Morning, Goodnight', which was directed by Smuggler's Adam Berg. The commercial features a young couple working opposite shifts. They share a special moment while trading keys for their 2020 Versa in between shifts. With staggered schedules, the Versa serves double duty as the transportation constant for the hustling duo.
Head of Production: John Doris Related |
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