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WWE 2K20: The Woman's Evolution
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San Francisco based advertising agency barrettSF has created a multimedia marketing campaign starring WWE Superstars Becky Lynch and Roman Reigns to launch the latest instalment of the WWE 2K video game franchise. For the first time in the game’s six-year history, WWE 2K20 is featuring two cover stars. Roman Reigns, the fan favourite who battled back from a leukaemia diagnosis earlier this year to triumphantly return to the ring, and Becky Lynch, who in April became one of the first women to ever main event WrestleMania. This year’s campaign, titled 'Step Inside', consists of several spots that all take place at a formal party in an opulent mansion. The Cover Reveal Spot debuted on August 5th and features a cast of tuxedo-clad WWE legends, including Hulk Hogan and “Stone Cold” Steve Austin, mingling at a “men’s only” party. The party comes to a crashing halt when Becky Lynch literally breaks through the room’s glass ceiling. Amidst a stunned crowd, Roman Reigns approaches Lynch and welcomes her to 'Step Inside' the party with a champagne toast.
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