Tesco: Rylan Clark-Neal Goes Wild In Tesco’s Aisles

Continuing the 'Prices that take you back' campaign, developed by BBH for Tesco, this September sees the return to our screens of iconic gameshow Supermarket Sweep, as part of the brand’s celebration of 100 Years of Great Value. For the Tesco centenary year, the campaign has brought a number of notable TV personalities from the past back to our screens, including Mr Blobby, Mr Motivator and Morph. The campaign, with media planned and bought by Mediacom, has to date comprised TV, out of home, print, radio, social and digital activity. This will however be the first time the supermarket has helped return an entire series to screens.