Hilton Hotels & Resorts: Expect Better. Expect Hilton

Hilton launched its first-ever celebrity-focused campaign starring Anna Kendrick, "Expect Better. Expect Hilton." The campaign produced by TBWA/Chiat/Day NY, showcases the benefits travelers can get when booking direct after learning that many had been conditioned to expect less and approach travel planning with skepticism. Hilton is evolving the campaign to reach more consumers where they get their news and travel inspiration especially younger consumers with new kinds of ad units such as Pinterest. Hilton is also producing creative for social networks such as Snapchat and Instagram Stories, pivoting from short-form video shared uniformly across platforms to platform-specific content for each destination.