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KFC: Rudy II: He's Colonel Sanders Now
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Football fans will get a Kentucky Fried treat today as KFC reveals its latest ad campaign, created by W+K and produced by Arts & Science, and its newest celebrity Colonel Sanders-Colonel Rudy, played by Sean Astin, who's famously known for his leading role in the 1993 classic sports film Rudy. Colonel Rudy will make his national game-time debut in KFC's most unexpected TV commercials yet beginning September 5, just in time to kick off Thursday Night Football. Both Colonel Sanders and Rudy Ruettiger have similar stories of fulfilling their dreams by doing things the hard way and never giving up. In KFC's new campaign, Rudy II, fans will see Rudy on a quest to fulfill a new dream – to become the Colonel Sanders. The spot recreates several of the iconic scenes from the original Rudy film like the famous locker room speech and when Rudy is lifted up and carried off the field as a hero, but in a unique way that only KFC could do.
Strategist: Britton Taylor, Matt Hisamotto, Andrew Clayton, Becca Ramos Related |
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