 |
As the largest live streaming social media platform in China, Tencent Video is always looking to communicate with consumers with new ways.
We noticed that these people may never see … read morethemselves when they are buried deeply into the plot displayed by one small screen. Surprised, indulging, wretched, scared, moved, heartbroken… all these touching moments never had a chance to be captured for eternity.
Agency: The Nine, Shanghai
Solution
We created a tangible and accessible journey of moments and memories. In a 6M x 6M space, 66 panoramic 3D cameras were scattered around andformed a magical VR 3D cloning space.When an audience walked into the space, he could pick a favourite movie or show on Tencent Video and watch it. These cameras were able to capture even the slightest motion of the audience within a split second. Then the appearance of the audience and the cherished moment would be converted into 3D data by cloud computing.In the end, 39 moments were selected from thousands of unique expressions, and were 3D-printed into white sculptures, as if they were congealed white sand from the upper part and sealed in the lower half of the hourglasses, symbolizing the frozen moment could be cherished forever. These hourglasses were 1.2 meters in height and were displayed in a large installation 60 meters in length and 2.5 meters in height. Thus, with the combination of technology and art, the great moments may last forever.
Result
The ‘Great Moments Can Last’ campaign was launched in both Shanghai and Beijing.
To date 2.8 million people have seen the installation in person.
The video recording this project has attracted over 72.78 million hits on internet.
Over 122 million views on social media.
read less...Copy writers: YiXiao Chen, Charis Chang, Jun Cao. Designers: Jody Xiong, Lingwei Hong, Hu Mo. Production House: Gwantsi. Direc-tor: Jody Xiong . Technical support:PINLA3D. Photographer: Shanghai Faner Culture Communication
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
