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London Fashion Week: Fashions Dirty Little Scret
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Arch & Hook, the world's leading and only sustainable hanger brand, launches BLUE - the world's first hanger made entirely of Marine Plastics. Created for use in the fashion industry, BLUE turns the hanger industry on its head by presenting a 100% recycled, fully closed loop alternative to source plastic for hangers. Arch & Hook BLUE will debut at London Fashion Week supported by Roland Mouret and the British Fashion Council. Blue® hangers are initially intended for use in the ‘garment on hanger’ (GOH) transport stage of fashion retail distribution. This unknown, unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers. It is estimated that 150 billion garments are produced globally every year1. There are currently no figures available for hanger production, on a local or global level. If just two thirds of these garments use GOH, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade.
Managing Director: Ross Plummer Related |
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