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Alzheimer's Research UK: #ShareTheOrange
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Dementia is not a natural part of ageing. It's caused by physical diseases, most commonly Alzheimer's. The damage to a brain with Alzheimer's can leave it weighing 140g less than a healthy one. That's about the weight of an orange. At Alzheimer's Research UK, we believe research can change the future. But to help us get there sooner, we must change the conversation about dementia.
Agency: Aardman, London
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