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Jeep: Jeep Adventure 7
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Jeep is a brand that’s synonymous with adventure. So, when the client briefed Leo Burnett Mumbai on their requirement for a double-page print ad to talk about the brand, the agency set out to work on stories of adventure; the kinds you should avoid, to be precise. What followed was an exercise in writing and rewriting, letting our imagination run wild to come up with some of the most bizarre and over-the-top stories of make-believe people in thrilling situations, which never turned out as planned. Going on to prove that if you’re ever in the mood for a rip-roaring weekend, the Jeep in your garage is always your best bet.
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