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Just Alright Doesn't Fly Here: Just Alright Doesn't Fly Here
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The Wright brothers might have invented flying, but in JetBlue's latest ad campaign it's their crappy alter-egos, the Alright brothers, who represent everything that's wrong with modern flying. The tagline of the campaign is "Just Alright doesn't fly here" and the message is that don't worry, other airlines might treat you like this but JetBlue won't. Created by MullenLowe Boston, the work is the first major brand campaign by the airline since 2013.
Costume Designer: Verity Hawkes |
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