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Mitsubishi: Hungry for Adventure
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Mitsubishi is redefining adventure with the launch of its new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport by Sausalito-based agency, BSSP. Despite what we commonly see in CUV/SUV advertising, the legacy car brand reminds us that adventure doesn’t always have to be about an epic trip into the wilderness but is unique, curated, and different for every person. The spot portrays the vehicle in an authentic manner that speaks to its real-world versatility while highlighting its new front-end and latest safety features. The campaign builds upon the “Small Batch” brand campaign that launched back in April and established a new, sophisticated look and feel for Mitsubishi Motors North America, showcasing a small lineup of well-built vehicles that focus on the features that matter most to its drivers. The 2020 Outlander Sport is the newest update to Mitsubishi’s Small Batch lineup, crafted for any adventure in mind – whether that be off-road Saturdays, ice cream Sundays, or manic Mondays. The campaign consists of television/video, digital, paid social, and POS.
Vince Genovese (Exec Director Production / Partner Related |
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