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Honda: Safety for Everyone
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Honda is debuting a brand marketing campaign highlighting the automaker's deep-rooted and ongoing commitment to safety and the company goal of helping to create a collision-free society. "Safety Affects Everyone” campaign created by RPA, produced by Rattling Stick launches today with 60-second and 30-second commercials that portray a "what if" vehicle-pedestrian collision scenario. Through emotional storytelling, the spot illustrates what could happen to the lives touched by a pedestrian had a collision not been avoided by Honda’s Collision Mitigating Braking System, part of the Honda Sensing suite of safety and driver-assistive technology that is now standard or available on every Honda model in the U.S. “Safety for Everyone” represents Honda’s unique approach to safety — that everyone sharing the road should be able to safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is dedicated to not only improving the safety of drivers and occupants of its vehicles, but all road users such as pedestrians, motorcycle riders, cyclists and occupants of other vehicles, with the ultimate goal of eliminating crashes and vehicle-related fatalities completely.
Sr. Manager, Honda Marketing: Ed Beadle Related |
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