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Virgin Media: I Can Do Anyth-ing
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Virgin Media is today launching the second instalment of its 'You can do anyth-ing' campaign, born from the creative platform "Unlimit-ing", which was pioneered by adam&eveDDB London earlier this year. The next phase of the campaign is fronted by a new TV ad which paints a colourful picture of what life feels like without limits and dramatises the endless possibilities of Virgin Media's amaz-ing TV, lightn-ing fast broadband and neverend-ing mobile data. The campaign will run for two months, with the 60 second TV ad first premiering on 20 September during the kick off game for the Rugby World Cup aired on ITV. The campaign will also run across VOD, and social media, as well as with an accompanying direct response strand, with media planned and bought by Manning Gottlieb OMD. Building on the narrative of the first 'You can do anyth-ing' campaign, the new TV ad sees Virgin Media pivot the focus to a girl’s electrifying realisation: “I can do anyth-ing” as she realises she can watch all of the best content wherever and whenever thanks to her family getting Virgin Media services installed. Throughout the ad, the cheeky and spirited young protagonist’s awareness that she can do anyth-ing comes to life. She confidently interrupts a TV bingeing session to pose with her family next to bursts of fire, enthrals a bus-full of best friends, nonchalantly performs master footwork on the pitch and hosts the extreme sleepover of every child’s dream.
Clients: Cilesta Van Doorn (Director Brand & Marketing) Amy Gilbert (Head of Advertising) Katie Kinchin-Smith (Senior Campaign Manager) Related |
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