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Virgin Media is today launching the second instalment of its 'You can do anyth-ing' campaign, born from the creative platform "Unlimit-ing", which was pioneered by adam&eveDDB … read moreLondon earlier this year. The next phase of the campaign is fronted by a new TV ad which paints a colourful picture of what life feels like without limits and dramatises the endless possibilities of Virgin Media's amaz-ing TV, lightn-ing fast broadband and neverend-ing mobile data. The campaign will run for two months, with the 60 second TV ad first premiering on 20 September during the kick off game for the Rugby World Cup aired on ITV. The campaign will also run across VOD, and social media, as well as with an accompanying direct response strand, with media planned and bought by Manning Gottlieb OMD. Building on the narrative of the first 'You can do anyth-ing' campaign, the new TV ad sees Virgin Media pivot the focus to a girl’s electrifying realisation: “I can do anyth-ing” as she realises she can watch all of the best content wherever and whenever thanks to her family getting Virgin Media services installed. Throughout the ad, the cheeky and spirited young protagonist’s awareness that she can do anyth-ing comes to life. She confidently interrupts a TV bingeing session to pose with her family next to bursts of fire, enthrals a bus-full of best friends, nonchalantly performs master footwork on the pitch and hosts the extreme sleepover of every child’s dream.
read less...Clients: Cilesta Van Doorn (Director Brand & Marketing) Amy Gilbert (Head of Advertising) Katie Kinchin-Smith (Senior Campaign Manager)
Agency assistant producer: Peter Williams
Planner: Martin Beverley
CEO: Tammy Einav, Mat Goff
Managing Partner: Sam LeCoeur
Account Director: Cat Thomas
Account Manager: Siena Shuttler
Account Executive: Olivia Rose
Designer: Alex Fairman
Head of Content: Jessica Taylor
Media Agency: Manning Gottlieb OMD
Media Strategy: Paddy Adams
Media Planners: Paula Mankelow, Kat Broomhead, Anna Zolkiewicz, Geet Kashyap, Spencer Corrigan
Production designer: Anna Rhodes
Assistant production designer: Ashley Dando
Prop buyer: Lucy Fewell
Master Props: Jason Bradley
Prop Assistant: Louis Simonon, Nick Hancock
Costume designer: Cynthia Lawrence-John
Casting Assistant: Danielle Westwood, Tate Abbott
Hair and Makeup: Eve Marie Cole
Hair and Makeup Assistant: Lauren Palmer, Ashleigh Haines
Casting director: Thom Hammond
Production manager: Luke Thornton
Cast Co-ordinator: Patch Wadsworth
Production Assistant: Camilla Morris
Location manager: Eugene Strange
1st AD: Matthew Clyde
2nd AD: Steve Wingrove
3rd AD: David Stocks
Runner: Andre Reid-McKinley, Dan Hasson, Josey Jacobs
Green Steward: Akay Delano
Focus Puller: Julia Green
Clapper Loader: James Woodmass
Grip: Del Strachan
Playback Operator: Robbie Ross
Camera Car Driver: Miles Alltoft
Gaffer: Sol Saihati
Desk op: Ed Riley
Electricans: Aaron Szogi, Christian Hayes, Dak Hannan, Mel Haywood, Rob White
Rigger: Andrew Sibley
Airscreen Ops Manager: Lexy Micheal
Airscreen Technician: Ed Cadge, James Stone, Jamie Burns, Robbie Boulton
Post Production: Untold Studios
VFX Producer: Tom Igglesden
VFX Production assistant: Ella Glazer
VFX 3D Supervisor: Tom Raynor
VFX 2D Lead: Alex Kulikov
2D Artists: Gustavo Riberio, Aled Prosser, Doruk Saglam
3D Artists: Jack Harris, Seb Caldwell, Daniel Longe, Doruk Saglam, Thiago Vilas Boas, Bence Varga
Visual Artist Design: Ryan Phelan
Colour Grading: Jack McGinity @CheatProducer
Editing company: Trim
Producer: Noreen Khan
Editor: Elise Butt
Audio Post Production: Factory
Sound Designer: Anthony Moore
Sound Design Assistant: James Utting
Music Consultant: Leland Music
Music Supervisors: Toby Williams, Codie Childs, Abi Leland
Soundtrack Name: SL2
Soundtrack Artist: "On A Ragga Tip"
Remix Track name & Producer/ Artist: “On a Ragga Tip (Unlimit-ing Remix)” by James King
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