Samsung Australia: Samsung Electric Playground

Samsung wanted to make some noise about the new pro-grade camera on the new Galaxy S10, a next generation smartphone that boasts a full kit of lenses in your pocket. 5 to be specific. They also wanted to showcase two built-in features that would aid in better photos: The new Instagram Mode (built in without having to launch the app) and PowerShare (where you can charge your device with another device on the go) so your phone can last the night. Cheil, Australia, created a variety of activations suited to the cameras features where visitors could unleash their inner child and bring the illuminated playground to life through the lens of the Galaxy S10.

Each activation had cameras positioned throughout this installation that have been specifically positioned to make sure visitors experienced and the camera's features but most importantly took home the perfect shot.

The playground provided us with enough content to turn into social media posts about the Galaxy S10s epic features.

We also created an immersive studio experience where visitors could get even more hands on with the Galaxy S10’s features. Like the Samsung Storyteller classes which showed how use the built in Instagram mode and curate your shots. Visitors could then put it into practice by capturing the perfect insta-shot at one of our three epic activations.

At the end of each day it was the fans that owned the night! With thousands of curated photos and videos captured on the S10 appearing across social media.

By tapping directly into everyone’s inner child - we created an experience that didn’t just stand out - it stood apart! Making the Samsung Electric Playground one of the most popular attractions at Vivid.