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Downy WrinkleGuard: Coach Harbaugh - Wrinkle Assistant
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He drinks whole milk with steak, he once gifted the Pope a football helmet and he's obsessed with khakis; college football coach Jim Harbaugh is one of the biggest personalities in sports. As usual, Harbaugh is looking for any advantage he can get - even when it comes to his signature khakis. Based on the insight that looking put-together and wrinkle-free makes others perceive you as more competent, the campaign, created by Grey, New York and Woven Collaborative, pokes at the pressure of public perception Harbaugh faces every day.
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