SKY Sports: Life Needs More Sport, 2

To support Sky’s renewed commitment to delivering world-class sport, New Zealand’s Home Of Sport has upped the ante on its new Life Needs More Sport platform, releasing three hilarious new TV spots and a series of out of home executions created by DDB New Zealand, to remind Kiwis that adding sport to life makes it that little bit better. The spots were brought to life by Scoundrel’s award-winning director, Ric Cantor, and the out-of-home by photographer Stephen Langdon. Both continue the theme of the campaign, putting a humorous sporting spin on everyday situations and reminding Kiwis that Sky is New Zealand’s true home of sporting content. The three new spots launch Sky Sports Now, a new streaming service that offers access to all 12 Sky Sport and ESPN channels, making sport more accessible to New Zealanders than ever before.