TV ad: Flight Centre Canada: Be Unbordered

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Top 6: October 9th 2019

Flight Centre Canada has launched an exciting new brand campaign to encourage travellers to escape the monotony of routine travel. The integrated marketing campaign, "Be Unbordered" is a first for the company in Canada and will serve to build consumer awareness about Flight Centre's specialty in working with clients to create unique travel experiences. The "Be Unbordered" campaign was developed after working with Cossette, to articulate the unique culture that binds Flight Centre - the spirit of adventure and personal travel experience they want to share with customers. Flight Centre’s conversation-starting commercial is directed by Oscar-winner Joachim Back and will be featured on TV and cinema screens, compelling viewers to consider something ‘Unbordered’ for their next getaway.