McDonald's: Monopoly Game at Macca's

The much loved Monopoly Game at Macca's is back again in 2019, the annual event has become something of an institution amongst Australian consumers.
Utilising Macca's partnership with Nine's rugby league broadcast, we produce a fun, humour driven branded content piece to promote further participation in the Monopoly Game at Macca's. The narrative features former NRL player, Nine commentator & likeable larrikin Sam Thaiday, who is absolutely lovin' the Monopoly Game at Macca's this year!
Agency: OMD