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Web Film
On AG: You Shouldn’t Have to Choose
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"An athlete or a mother. You shouldn't have to choose," says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On's latest marketing campaign created by award-winning creative director Andy Fackrell. The 3-minute film starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz to start training. On closer inspection she is holding something in her arms – it turns out to be her 4-month old baby Alexis. This poignant moment sets the scene in a short film demonstrating the seamlessness of Spirig’s existence as an athlete and as a mother – showing how passionate she is about these two equally important aspects of her life. A strong call to arms that women should never have to sacrifice a part of themselves to have a family.
Head of Sports Marketing: Feliciano Robayna |
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