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Top 6: October 9th 2019
Experiential
Puma: Run My WayTop 6: October 9th 2019
In an exemplary example and stamp of approval from Spikes Asia, of how technology enhances creativity, Puma's Interactive Shanghai experience 'Run My Way' bagged Silver in the Overall Aesthetic Design category at the revered Spikes Asia, celebrating PUMA's latest running campaign for the new Hybrid Astro, inviting consumers to test new shoes whilst running through a PUMA-inspired mythical world in the form of the customized PUMA avatar. The footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience cementing MediaMonks' marketplace reputation in digital craft.
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