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Interactive
Shangri-La Hotels and Resorts: #MyShangriLa
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Shangri-La Hotels and Resorts have announced the global launch of their UGC (User Generated Content) campaign #MyShangriLa. The campaign invites passionate explorers and travelers to capture and share photographs of their unique 'Shangri-La' moments. Participants are invited to share images of what their own 'Shangri-La' looks like on Instagram with #MyShangriLa and @shangrilahotels or upload them on www.shangri-la.com/myshangrila.
Agency: Ogilvy, Hong Kong
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