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Web Film
One Medical: Better Days - The Making of
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Nearly one in five adults in the U.S. lives with a mental illness, according to the National Institute of Mental Health. To raise awareness for this important issue, One Medical teamed up with iHeartMedia and its new iHeartRadio Original/Jingle Punks production "Bear and a Banjo" musical podcast with Dennis Quaid, to release a song entitled "Better Days." The song was created by four-time Grammy winner Jason "Poo Bear" Boyd (Justin Bieber's main songwriting collaborator) and "Jingle Jared" Gutstadt, the musicians behind the feature songs for Bear and a Banjo.
Agency: Goodby, Silverstein & Partners, San Francisco The pair wrote the lyrics for the song using over 200 anonymous internet posts about mental health, sourced predominantly from Reddit. The creators of the song hope that it reminds people facing mental health issues, such as depression and anxiety, that they are not alone. The song was created in partnership with One Medical, a primary care practice reinventing the health care experience to meet the needs of patients’ real lives. One Medical is committed to treating the whole person, inclusive of both physical and mental health. Research shows that less than 5 percent of people are screened for depression in the primary care process, and One Medical has implemented an automated mental health screening system with the goal of bringing this number to 100 percent of adult patients.
Client: One Medical Related |
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