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Today, Thinx, the period-solutions company behind Thinx period-proof underwear, launches its first ever national television advertising campaign – and the first national TV campaign of any period underwear company. Titled "MENstruation," the work, from BBDO NY, seeks to start a conversation to help build empathy and understanding for people with periods. The idea is, "If we all had periods, would we be more comfortable talking with them?" and includes a call-to-action, "It’s time to get comfortable."
The ad features scenes of cisgender men experiencing periods in situations that are instantly recognizable, was female led (director is Rachel McDonald) and will run on 18 networks nationwide, as well as on social media platforms.
Other credits
Thinx MENstruation Credits
Agency, BBDO New York
Bianca Guimaraes, VP Creative Director
Peter Alsante, VP Creative Director
Jenn Tranbarger, ACD/AD
Jess Rello, ACD/CW
David Lubars, Chief Creative Office, Worldwide
Greg Hahn, Chief Creative Office, New York
Angela Narloch, Executive Producer
Anthony Curti, Executive Producer
Corie Rosenblatt, Producer
Yamaris Leon, Content Operations Director
Julia Millison, Music Producer
Shelly Bloch, Business Manager
Dave Rolfe, Head of Integrated Production
Katherine Grib. Account Director
Olivia Dames, Account Executive
Crystal Rix, Chief Strategy Officer
Nicole Landesman, SVP Brand Strategist
Kim Ryneska, SVP Brand Strategist
Christine Yang, Data Solutions Manager
Client, Thinx
Maria Molland, CEO
Siobhán Lonergan, Chief Brand Officer
Hilary Fischer-Groban, Brand Director
Meng Shui, Creative Director
Daniella Sakhai, Senior Manager of Performance Marketing
Meredith Zingale, Brand and Creative Project Manager
Production, Biscuit
Shawn Lacy, Partner/Managing Director
Rachel McDonald, Director
Autumn Durald Arkapaw, Director of Photography
Holly Vega, Executive Producer
Mercedes Allen-Sarria, Head of Production
Rachel Glaub, Head of Production
Maury Strong, Line Producer
Editorial, Arcade
Sila Soyer, Executive Producer
Arlene Perez, Producer
Laura Sanford, Editor
Jeff Lopus, Editor
Max Hoffman, Asst Editor
Sound Design, Heard City
Gloria Pitagorsky, MD/Partner
Eric Warzecha, Audio Engineer
Color, Company 3
Sofie Borup, Colorist
Alexandra Lubrano, Producer
Finishing Company, The Mill
Bethany Phillips, Producer
Luke Proctor, Producer
Anton Anderson, VFX Artist
David Forcada, VFX Artist
Justin Keil, VFX Artist
Jamie Scott, VFX Artist
Drew Maloney, VFX Artist
Sam Caine, VFX Artist
Corey Brown, VFX Artist
