Choose Radio: It's Amazing What Can Happen in 30sec.

To showcase the merits of radio ads to the Irish advertising industry, the Independent Broadcasters of Ireland released a series of spots by Boys+Girls and Mutiny Recording Studios. Each spot was designed to highlight a particular benefit of a radio ad, whether it was a reminder of what could happen in 30 seconds or the power of visualisations in the 'theatre of the mind'. The campaign proved its point perfectly, with the spot 'And They Say Radio Isn't Visual' becoming a hot-button topic of national news, discussed on social and debated on one of Ireland’s best-known radio shows once it aired.