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Churchie: Chur-Chill
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Churchill is relaunching this Autumn with a new campaign and rebrand that encompasses every element of the insurer's identity, from the company logo to its iconic figurehead. The new campaign, created by ENGINE, launches on the 4th October with a TV spot shot by award-winning director Nicolai Fuglsig, through MJZ, and confidently reasserts the brand’s appeal to a modern, busy audience - inviting them to 'Chur-Chill'. The original 'nodding dog' mascot has been given a full makeover, replaced by a completely fresh CGI incarnation of Churchie. As part of the brand relaunch, Churchie is seen effortlessly gliding through life on a skateboard. The campaign evokes the feeling that being covered by Churchill offers. Customers can chill, safe in the knowledge that Churchill is doing all the hard work to get things sorted out.
Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Gabriella Ghigi, Kya Boon-Cohen. |
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