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MS Society: Don't Stop Thinking About Tomorrow
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Director James Lawes cast real people with multiple sclerosis (MS) instead of actors in this new film for The MS Society, working alongside partner Publicis Health. The film features people with MS singing along to the Fleetwood Mac song Don't Stop (Thinking About Tomorrow), to draw attention to the fact that those with this debilitating condition face an uncertain future, and to highlight why the public should donate today: because we've never been closer to stopping MS. The project particularly resonated with production company Archer’s Mark, who recently launched the AM Foundation as a means of formalising the social impact work the company has always seen as part of its core identity. Its aim is to channel the company’s creative and practical skills to create positive change, and to amplify the great work done by the many non-profit organisations and agencies with whom they collaborate.
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