Breast Cancer Foundation (BCF): Molly Monkey Sings and Saves

DDB Group Singapore has launched a breast self-examination 'Nursery reminder' campaign for the Breast Cancer Foundation (BCF), with presenting partner Bridgestone Asia Pacific and talent partner MindChamps PreSchool. Set to the familiar tune of 'Wheels on a bus', the nursery rhyme 'Molly Monkey sings and saves' contains phrases like 'up and down' and 'round and round' to illustrate the movements of a breast self-exam, and make them easier to remember. The campaign comes in response to a recent BCF survey indicating that while 90 per cent of Singaporeans understand and appreciate the importance of regular breast examinations and the risk of developing breast cancer, only 45 per cent perform regular checks.