On National Coming Out Day (October 11), The Cakeshop by Sonja and its beneficiary LoveYourself Foundation in The Philippines, celebrated with the LGBTQ community through the launch … read moreof its “My 2nd First Birthday” campaign. The advocacy aims to celebrate the second time a person recognizes his/her/their new gender identity in a bid to renew lives, push for acceptance, give pride and celebrate genuine love in society. The recently unveiled campaign launched a short film featuring celebrity fashion stylist, Vince Uy, and introduced a special line of cakes, which features designs and colors inspired by the LGBT community. Apart from the cakes, the agency Dentsu Jayme Syfu Manila celebrated its own true colors by launching a vertical film. Directed by Dentsu’s Chairmom Merlee Jayme the video showcases the birthday celebration of different individuals across all genders. This short film embraced identities, true to the purpose of National Coming Out day. Famed influencer and stylist, Vince Uy, was also involved in the short film.
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