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Outdoor
Hyundai A-League: Adelaide United
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The Hyundai A-league launches the second instalment of its ‘Where Heroes Are Made’ brand platform via Saatchi and Saatchi to promote the upcoming 2019/20 Season.
The ‘Where Heroes Are Made’ platform launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a place where homegrown talent can become footballing heroes. This year, the objective is to champion the atmosphere of a live match, inspiring fans to watch heroes being made in real-time, from the stands. Using real match footage and fan’s recollections of live game moments as inspiration, Saatchi & Saatchi partnered with Passion Pictures and 2Viente to create an animated spot that is a 30-seocnd taste of what it feels like to be at an Hyundai A-League and Westfield W-League match. The spot is supported by a national OOH that carries through the animated-style to hero a player from each club.
Client Lead: Kylie Lawless. Leagues Marketing Manager Related |
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