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Rao's Homemade: Cans Are Good For String PhonesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP.
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