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Pink Ribbon Germany / LYN: One Bra, Groupshot
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How can you give hope and inspiration to women who have lost one or even both breasts as a result of cancer? By showcasing female role models who will help give them fresh heart! Accordingly, BBDO Dusseldorf und Pink Ribbon Germany have developed an impressive campaign: Five self-assured women face the camera and display their femininity unashamedly. In custom-made dessous and with no prosthetics. In this way the women demonstrate that they have retained their feminine appeal quite naturally in spite of having undergone a mastectomy. The message of the campaign which has now been launched is as follows: You are complete and you are beautiful just the way you are. Live your femininity, because no one can deprive you of it! Thismindset is communicated glowingly by the five women featuredby the internationally famed celebrity and fashion photographer Rankin –in dessous specially created for the campaign by the Swiss designer label LYN Lingerie. In underwear which breaks with convention.
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