TV ad: ASN Bank: The Shadybug

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ASN Bank has released its fourth animated commercial with creative agency Selmore and creative production studio Ambassadors, this time telling a story about who the bank chooses to lend to. In the 30-second commercial now showing across Dutch television and online, this particular Shadybug is a tiny dictator who uses an army of beetles to bulldoze trees and dragonflies as helicopters to go to war. But when the little leader knocks on ASN Bank's door to pay for his plans, the sustainability-focused bank keeps it shut.

Category Finance & insurance
Client ASN Bank
Agency -
Uploaded 15 October, 2019

Credits

Director
Ambassadors
Creative Director
Vincent Lammers
Producer
Bo Kops
Art Director
Nick Groeneveld
DoP
Floris van der Lee

Other credits

Artist Manager: Marissa Zandvliet

Sound Producer: Zoë de Regt

P Production Design: Gatze Zonneveld

Editor: Oscar Marmelstein

Junior Editor: Bram Koopmans

Colorist: Koert van der Ploeg

VFX Supervisor: Stephen Pepper

2D Artists: Stephen Pepper, Melissa van het Spijker, Jeremy Verf, Peter van Rij

3D Supervisor: Ivor Ribeiro da Silva

3D Artists: Ivor Ribeiro da Silva, Alexander van Buggenum, Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Robin van As, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer

3D AnimatIon: Nick Groeneveld

Layout & Storyboard: Rachelle Slingerland, Nick Groeneveld

Character Design: Nick Groeneveld, Maureen van der Hout, Iris van den Akker, Rachelle Slingerland

Sound Designer: Rens Pluijm

Composer: Sebastiaan Roestenburg

ASN Bank: The Shadybug

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ASN Bank: The Shadybug

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