October is a month well known for shining a light on women's health issues. One topic that has come into the spotlight is period poverty: one in four women cannot afford menstrual … read morehygiene products. PERIOD is a non-profit organization whose mission is to eliminate period poverty and stigma through advocacy, education and service. It was founded in 2014 by Nadya Okamoto, who is currently a junior at Harvard. This week, PERIOD is launching a new PSA as it gears up for the first-ever National Period Day on October 19. Created pro bono by BBDO San Francisco and sponsored by Seventh Generation, the film "SEE RED," features Stephanie Shepherd, Madame Gandhi, Krewella and more speaking passionately about the issue of period poverty. What starts as a familiar PSA soon takes a sobering turn, when these familiar faces begin bleeding. The advocates proceed to explain that as humans, we are hard-wired to respond dramatically to blood, but when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator's time of the month should not mean time away from the education or wages they need.
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