In order to help make the roads safer for trick-or-treaters and drivers this Halloween, Nissan Canada has launched Glow Guards. The reflective adhesive stickers - designed as an easy … read moreaddition to Halloween costumes - promote enhanced safety measures at one of the busiest times for pedestrian traffic on Canadian roads. The campaign was developed in collaboration with global Toronto-based creative agency, Juniper ParkTBWA, who ideated and materialized the campaign including the social assets and online video (OLV). According to a study published by JAMA Pediatrics, pedestrian fatalities, especially for younger children, spike significantly on Halloween night with approximately 43 per cent higher risk of pedestrian deaths than other evenings around that time period. This spike is attributed to a combination of higher foot traffic on the streets, as children set out to trick-or-treat, and decreased visibility conditions caused by darker evening hours.
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