Miller Lite is launching a powerful new campaign focused on reimagining the iconic "It's Miller Time" for today's generation of drinkers. The campaign makes a bold statement about … read moreconsumers' dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as "The Original Social Media." As part of the campaign, led by DDB Chicago, Miller Lite will debut a new television spot during Game 1 of the World Series, aptly named "Followers." The hero spot, directed by Ringan Ledwidge, brings social media to life like never before, imagining what a world would look like if followers literally followed us. To complement the “Followers” spot, Miller Lite will be the first brand to boldly ask consumers to “unfollow us to the bar.” When you unfollow Miller Lite on Facebook or Instagram, you could receive a free Miller Lite to enjoy Miller Time with friends.
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