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unicef: War on Disease
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Unicef UK, the world's largest children's charity, has launched their first work with newly appointed creative agency The Community. The campaign called "War on disease" outlines Unicef's ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) and features Lord of the Rings actor Orlando Bloom. The winter appeal campaign from the Publicis Groupe agency launches this week and will introduce a new and assertive campaign approach that 'Declares War' on deadly diseases and recruits people to sign up to join them in the battle to eradicate global illness.
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