13cabs: Quick Ride 1

13cabs is introducing a brand-new way (for some) to get a quick ride when they need to get somewhere. 13cabs has the biggest fleet of cars on the road in Australia, with over 10,000 cabs available and over 30,000 Drivers ready to get you there.
The campaign includes a TVC and online video featuring a group waiting for their ride-share to arrive, whilst several available cabs drive by. It also includes hyper-targeted OOH and street furniture with hundreds of different localised executions reminding inner-city travellers to hail for a quick ride.
It’s a bit cheeky poking some fun at the current ride-share behaviour, but everyone who sees this says ‘oh my god, I’ve done that!’ creating something relatable that also educates on the 13cabs point of difference.