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ESPN: Ball For All
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ESPN's New NBA Campaign - "Ball for All" With the 2019-2020 NBA season underway, ESPN is celebrating the fans with a campaign called "Ball for All", which reflects every fan, no matter why they watch -- whether for the culture and personalities on and off the court or the die-hard superfan hanging onto every point. Gleaned from the insight that it's more than just the game play that feeds NBA fandom, ESPN tapped creative agency R/GA to help celebrate fans of all kinds. “Ball For All” -- or La NBA por ESPN Para Todos in Spanish -- serves as a season-long global campaign to engage fans and highlight the many different ways and reasons fans love the NBA. In addition to the U.S, the campaign is running in Australia, as well as in Mexico and Argentina (in Spanish) and Brazil (in Portuguese).
David Decheser, VP Related |
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