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ESPN's New NBA Campaign - "Ball for All" With the 2019-2020 NBA season underway, ESPN is celebrating the fans with a campaign called "Ball for All", which reflects every fan, no … read morematter why they watch -- whether for the culture and personalities on and off the court or the die-hard superfan hanging onto every point. Gleaned from the insight that it's more than just the game play that feeds NBA fandom, ESPN tapped creative agency R/GA to help celebrate fans of all kinds. “Ball For All” -- or La NBA por ESPN Para Todos in Spanish -- serves as a season-long global campaign to engage fans and highlight the many different ways and reasons fans love the NBA. In addition to the U.S, the campaign is running in Australia, as well as in Mexico and Argentina (in Spanish) and Brazil (in Portuguese).
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Credits
Other credits
David Decheser, VP
Gabe Towles, Senior Designer
April Quinn, VP Group Managing Director
Nicolina Jennings, Group Account Director
Arya Boghraty, Account Director
Jeff Skutnik, Group Director, Production
Felicia Zhang, Executive Strategy Director
Harry Peacham, Strategy Director
Aaron Harridge, Associate Strategy Director
Tattiana Bamba, Sr Connections Planner
Robert Montoro, Marketing Sciences Manager
Perry Morton, Senior Content Producer
ESPN Credits
Laura Gentile, SVP Marketing
Emeka Ofodile, VP Sports Marketing
Michael Kopech, Senior Director Sports Marketing
Christina Amorose, Manager Sports Marketing
Ruba Sbeah, Manager Sports Marketing
Deontre Gray, Coordinator Sports Marketing
Isabela Iantosca ,Senior Director International Marketing
Victoria Aiello, Associate Manager International Marketing
Ryan Campbell, Senior Creative Director Grande & Leonard Creative
Chris McClure, Senior Creative Director Grande & Leonard Creative
Edward Nieves, Associate Producer, Grande & Leonard Creative
Albert Herrera, Writer, Grande & Leonard Creative
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