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Web Film
This Girl Can / Disney: Descendants 3 - Break This Down Dance Tutorial
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To celebrate the positive impact of families exercising together, Sport England has launched a series of short films, inspired by Disney, that show mums engaging in home-based exercise routines with their children, getting them involved by dancing together to their favourite Disney music. With Sport England research showing that six in ten (61%) mums would feel guilty about taking time to exercise, rather than spending time with their family,1 This Girl Can set out to find a partner that could help create fun, family moments that got mums and kids moving together. As a result, This Girl Can realised that first and foremost, it was critical that the content be enjoyable, that there be no ‘wrong moves’ and perhaps most importantly that viewers could take inspiration from the series and implement similar routines in their own lives. With this in mind, partnering with Disney Healthy Living, which uses the power of its characters to inspire families to get active, was the ideal solution. The resulting Disney-inspired dance-along films offer a fun way for mums and kids to be active together through play, whilst helping their children to develop healthy attitudes towards physical activity. The five three-minute films were created by FCB Inferno and produced by Fuel Content.
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