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Hippo Insurance: A New Kind
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Nomad Creative Studio has partnered with Hippo Insurance, the company transforming home insurance to fit the tailored needs of modern homeownership, to create and produce the company's first-ever television ad campaign. A massive success in its first four weeks on the air, Hippo's brand awareness soared by 300% and its quote requests jumped by 317%. In the spot, mesmerising slow-motion effects show home and property destruction, in reverse. The viewer sees demolished property and possessions inside a home being pieced back together instead of torn apart, paired with a soundtrack that plays off of the reverse concept by incorporating a hypnotic backwards piano track.
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