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In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film "Obrigado". Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of the racing driver, who for 25 years has been in the memory of Brazilians as one of the greatest of all time. Content will be available from October 26rd. The campaign film revolves around a trademark gesture of Ayrton Senna: raising the Brazilian flag in the eyes of the world in every victory. The act of wielding the national flag took place for the first time at the Detroit GP (1986), and remained until his last achievement at the Australian GP (1993).
Credits
Other credits
Head of Planning: Alexandra Varassin
Planning: Juliana Elia, Daniela Altenfelder
Head of Media: Maurício Almeida
Media: Ana Sanchez, Gabriela Chilliani, Pietro Russo, Isabelle Zacaro, Vinícius Vilela
Head of Accounting: Flavia Cortes
Accounting: Joanna Alencar, Renata Príncipe, Marcella Spada, Rafaela Sabino
Public Relations: Diogo Gusmão, Leandro Matulja, Letícia Zioni, Paula Ganem
Head of Production: Renata Sayão
RTVC: Michele Pavão | Wellington Inacio
3D Illustration: ImageFY Studio
Production Accounting: Pati Caldas | Roberta NOC
Production Coordination: João da Terra
Production Director: Latino Melo
Wardrobe Production: Guga Saraiva
Coordinator of Finalization: Vivi Torre
Post-Production Accounting: Malaika Cipriano
Edition: Ivan Kanter Goldman and Filipe Rodriguez
Color Correction: Bleach Post
Post-Production: Warriors VFX e YOURMAMA
Finalization: Diego Ennes e Ed Andrade
Sound Producer: Supersonica
Musical and Creative Director: Antônio Pinto
Musical Production: Antônio Pinto e David Bessler
Musical Production Accounting: Tatiana Nascimento
Musical Production Executive: Marilia K Franco e Marina Nascimento
Sound Design and Finalization: Vinicius Villani
Client Approval: Gianluca di Tondo, Bram Westenbrink, Vanessa Brandão, Guilherme de Marchi Retz, Laura Dzino
Editor: Fabrizio Squeo
Production Manager: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
Sr. International Account Manager: Derek Muller
Brand:
Dr. Director Global Heineken® Brand: Gianluca Di Tondo
Music:
Soundtrack: Massive Music
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