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What better time to unite with a global megastar than 25 years after the release of her iconic anthem, All I Want for Christmas Is You. This year Walkers is launching its biggest … read moreever Christmas campaign featuring no-other than Mariah Carey. The campaign, created by AMV BBDO, features Walkers core & limited edition festive flavours, notably Pigs in Blankets. Taking place on the set of a music video, the ad opens on Mariah singing All I Want for Christmas Is You wearing a sparkling red festive dress as the cast and crew sing along. The shoot wraps, and as Mariah walks through the set generously handing out increasingly humorous presents, including a framed painting of Mariah herself riding a winged unicorn, she says: “I love Christmas. It’s a magical time. A time for giving, a time for caring, a time for sharing.”
read less...Wayne Newton, Head of Marketing, Walkers Projects
Fernando Kahane, Marketing Director, Walkers
Ian Maybank, Media & Digital Lead, WE Snacks
Nick Day, Brand Manager, Walkers
Stephen Sharifian, Digital Brand Manager, Walkers
Chief Strategy Officer: Craig Mawdsley
Senior Strategy Director: Olivia Stubbings
Managing Partner: Brenda Frixa
Senior Board Account Director: Leona McNally
Account Director: Rachel McEwen
Creative Production Partner: Anita Sasdy
Creative Production Assistant: Frankie Burwell-Wright
Interactive Producer: Rosie Denton
Interactive Creative: Kalle Everland
Editor: Scott Cato at The Quarry
Grade: Tom Mangham
Post-Production Company: The Mill
Business Affairs: Michelle Holmes, Senior Business Affairs Manager
Sound Engineer: Parv Thind
Audio Post-Production: Wave
Hero Talent: Talent Republic
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