 |
Tv
Walkers Crisps: All Mariah Carey Wants for Christmas
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
What better time to unite with a global megastar than 25 years after the release of her iconic anthem, All I Want for Christmas Is You. This year Walkers is launching its biggest ever Christmas campaign featuring no-other than Mariah Carey. The campaign, created by AMV BBDO, features Walkers core & limited edition festive flavours, notably Pigs in Blankets. Taking place on the set of a music video, the ad opens on Mariah singing All I Want for Christmas Is You wearing a sparkling red festive dress as the cast and crew sing along. The shoot wraps, and as Mariah walks through the set generously handing out increasingly humorous presents, including a framed painting of Mariah herself riding a winged unicorn, she says: “I love Christmas. It’s a magical time. A time for giving, a time for caring, a time for sharing.”
Wayne Newton, Head of Marketing, Walkers Projects Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
