Rockshore: This is Rockshore

"This is Rockshore" celebrates long weekends, refreshing times and catching up with the gang in the great outdoors. Created by BBDO Dublin, the campaign was shot on location across the Kerry coastline. Backdropped against the rugged Atlantic coast, 'This is Rockshore' champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up by a cast of real friends, who headed off on a camping expedition to enjoy a fun-filled weekend of surf, exploration, and craic before settling down around the campsite to enjoy the refreshing taste of Rockshore lager and cider. After the weekend is over they return to their everyday lives and the hum-drum of routine, before reuniting in their local pub to reconnect, relive their memories, and once again enjoy the refreshing taste of Rockshore.  Alongside the TVC, a full suite of bespoke digital creative has been developed to connect with the target audience of 25-34 year olds with contextual messaging in the right place, and the right time.