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Web Film
P&G: The Breakup Salon
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The campaign created under Pantene's new brand platform, "Great Hair Changes Everything", looks at the positive change a new hairstyle can give to people going through breakups. It aims to play an active role in motivating men and women in desperate times and enabling them to become confident about their future, helping them start to move on - new hair and all.
Agency: Grey Group, Hong Kong To help women and men find that new look, Pantene opened the doors to The Breakup Salon. Here, Pantene helped the recently broken-up turn a haircut into a statement of moving on. All while naming the hairstyles after their breakup reason.
Duffy Lau, Business Partner Related |
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