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Marks & Spencer: Jump Around
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M&S has revealed its joyful and jumper-filled Christmas advert set to the iconic House of Pain track "Jump Around". Supporting M&S's powerhouse category of knitwear, in 60 seconds the advert shows off 50 different jumpers from the nation's biggest knitwear retailer - from the best value 19.50 pound knits, to beautiful cashmere for gifting this Christmas. The upbeat ad created by ODD was directed by Jake Nava who famously directed Beyonce's Single Ladies music video. M&S expects to sell over five million jumpers this festive season across Womenswear, Menswear and Kidswear and the "Go Jumpers" campaign confidently shares the very best with the nation. The ad premise is simple, M&S’s festive knitwear sparks “jumping around” across the UK – from friends in the local pub, to schoolkids at the bus stop, to a family chilling on the sofa. Starring a diverse bunch, the office scene even sees one of M&S’s own colleagues “jumping around” in a festive jumper. Monique, the Café Manager at M&S’s Marble Arch store who’s been dancing since the age of three attended an M&S colleague casting and was selected to appear in the ad. The advert reflects that M&S is changing to become more relevant, more often to busy families across the UK – but this Christmas it’s going to do that by having some fun.
Head of Strategy: Kathryn Jubrail Related |
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