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As you may know, we are living in an experience economy. And as a way to present a more-consumer facing side of the company, SAP recently staged a series of activations in New York … read moreCity demonstrating SAP's ability to collect, analyze, and act upon data in order to deliver better experiences.
Agency: BBDO, New York
Demonstrating the power of SAP Experience Management, SAP collected responses from 1,200 people In New York City to find out how they felt about their neighborhood. In particular, they asked about whether the neighborhood could use more greenery, whether it could use more inspiring scenery and how they felt about their daily commute. The results from the survey were then used to inform three distinct activation approaches as well as the accompanying artwork, which were built over the course of four weeks—transforming a parking lot into a floral display, a selfie backdrop display, and eventually a commuter lounge for people in the area to enjoy.
read less...BBDO
Chairman & Chief Creative Officer, Worldwide – David Lubars
EVP, Executive Creative Director - Greg Ketchum
EVP, Executive Creative Director - Tom Godici
VP, Creative Director - Corey Rakowsky
VP, Creative Director -Kleber Menezes
Associate Creative Director- Andres Maldonado
Associate Creative Director- Marten Engstrom
EVP, Director of Integrated Production – David Rolfe
VP, Group Executive Producer - Alex Gianni
Experiential Producer - Hayley Baldwin
Junior Producer - Tatiana Lanier
Managing Director, Omnicom – Gerhard Remlein
EVP, Senior Account Director- Sascha Uzell
SVP, Account Director- Kristen Roche
Account Manager- Jesse Schwartz
Account Executive - Abigail Solano
Assistant Account Executive - Brianna Zuniga
SVP, Group Planning Director – Brit Browning
Associate Planning Director- Damon Garrett
Business Manager – Grace Kelly
Production Vendor: Enter
Production Company: BBDO Studios
Studio Lead: Michael Gentile
Studio Producer: AJ Rowe
Director of Photography: Lucas Hrabal
Post house: BBDO Studios
Studio Lead: Michael Gentile
Studio Producer: Luke Butler
Editor: Brad Go
Colorist: Dan Edwards
Music Producer: Julia Millison
Music House: Shutterstock Library
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